Ed Sarfo Explains How to Be a Better Broker

Ed Sarfo has been a successful real estate agent operating in the Lexington, Kentucky area for many years. Ed has done well in the industry because he was never afraid to work hard or do the research necessary to get an edge over the competition. Though he started his education studying chemistry in Germany, Ed would soon find himself intrigued by American business, which caused him to travel to the states to start his own company. The result of his journey has included Ed establishing a network of five professional brokers, all of which help each other do well in the field. For realtors like Ed, working together is a key part of being successful.

Ed Sarfo knows that one of the best resources a real estate agent can have, is a strong network of partners working I the same field. Becoming a successful real estate agent is something that takes time, experience, and networking. In fact, according to an article published by Inman.com, it is always a good idea for a realtor to partner with other agents. That is because when a buyer or seller isn’t a good fit for you personally, or they have a price point that makes you uncomfortable, or perhaps a strange location, instead of turning the prospective client away, you can collaborate with other agents that are more familiar with the client’s needs. That way you can get a percentage of the deal, instead of losing out on it entirely. That system also works the other way, meaning that your partner could seek your professional help when faced with something they aren’t comfortable with. This symbiotic relationship can mean big profits for both sides.

Realtors like Ed Sarfo use a number of different strategies and methods in order to be successful in the real estate industry. One way to be a better realtor is to use a publicist. A publicist’s services can be purchased for as little as $500 a month. A publicist is a good resource because he can use his influence with journalists to help your local listings become a sought after source for property buyers. Another variation of this method is to pitch a story to reporters. Many reporters are actively seeking topical, relevant stories. That is why you can use them to promote your own properties. By informing the reporter that houses with large garages are selling often, they get a story, and you get free advertising for your properties.

Ed Sarfo has used a number of different strategies to be successful as a real estate broker. He has learned that experience and a network of reliable professionals are valuable resources. Ed’s experience and determination has turned him into one of the top real estate agents operating in the Lexington, Kentucky area.

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About Ed Sarfo

Ed Sarfo is passionate about getting his clients the best real estate deals. He lives in Lexington, Kentucky, and has been an accredited real estate agent since 2004, and a broker since 2007. His company currently has five agents working for it, all as dedicated as he is to helping clients make the best decisions they can in the real estate market.
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